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FOR IMMEDIATE RELEASE
May 2007
Black Dog Ale Launches Partnership with Kansas Humane Society
Stamford, Conn. - May 2007 - United States Beverage, L.L.C., announced today that Spanish Peak's Black Dog Ale will partner with the Kansas Humane Society to launch the "Help Chug Help His Friends" program, which donates a portion of sales to rescuing Wichita's animals.
"Black Dog Ale is committed to promoting respect for animals and is proud to support the Kansas Humane Society," said Justin Fisch, Marketing Director for USB. "In our journey toward the humane treatment of animals, it's especially important that the public recognize the outstanding capability and compassion of these pets."
"We are excited to partner with Black Dog Ale," said Jennifer Campbell, Director of Communications for the Kansas Humane Society. "Their animal-friendly corporate culture is wonderful and I am so pleased they have chosen to honor Chug's memory by donating much needed funds to provide Kansas' pets a second chance at finding a home as wonderful as his was."
Black Dog Ale has partnered with local humane organizations nationwide. In addition to monetary donations based upon cases sold throughout the area, Black Dog Ale will also partner to help promote fundraising and volunteer events that support awareness campaigns.
Just in time for national "Adopt-A-Dog Month" in October, Black Dog Ale will encourage consumers through in-store signage and displays to visit www.blackdogales.com, where they will be able to search listings of local humane society locations nearby where they can adopt a dog.
Black Dog Ale has updated their packaging to endorse the humane society partnership with a special "stamp" logo displayed on all six-pack carriers and point of sale items.
USB's decision to work with animals was an obvious one. Black Dog Ale's founder credited his own black Lab, Chug, with the success of brand. The program was created not only to honor Chug's memory, but also to recognize the incredible importance animals play in the lives of people.
About Black Dog Ale
Spanish Peaks Black Dog Ale originated in Bozeman, Montana and pioneered the U.S. craft beer movement with its first award-winning release in 1991. After popular demand, United States Beverage re-launched the brand in 2006. The line currently includes Summer White, American Pale Ale, Honey Raspberry Ale and the original Black Dog Ale. Black Dog Ale is dedicated to promoting the humane treatment of animals and supports local humane societies throughout the nation.
About United States Beverage
United States Beverage is a premium imported /craft beer and specialty malt beverage sales and marketing company located in Stamford, Connecticut. USB provides a national distribution network for a portfolio of premium brands including: Black Dog Ale, Toña Cerveza, Hooper's Hooch, SLO Brewing Company, Baron's Brewing Co, Tequiloco, Seagram's Escapes, the #2 cooler brand in the U.S., and Seagram's Smooth.
About Kansas Humane Society
The Kansas Humane Society is a private, not-for-profit, 501(c)(3) organization that receives over 13,500 animals each year from citizens unable or unwilling to care for them. Protecting pets since 1888, the Society receives no government, national humane association or United Way funding and depends entirely on private donations and fees.
CONTACT INFORMATION
All members of the MEDIA ONLY should use the following contact information to reach the Kansas Humane Society's Communications Department.
MEDIA CONTACT:
Jennifer Campbell
Director of Communications
e-mail: Jcampbell@kshumane.org
Office: (316) 524-1590, ext. 212
Cell: (316) 253-3539
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